What is Black Friday and what is the meaning behind it?

 

If you love a bargain, you’ll certainly love Black Friday! The phenomenon has grown in the UK from the odd sale on expensive tech items, to the majority of fashion and online retail brands partaking in the money-saving holiday, providing bargain after bargain ahead of the festive period.

If you haven’t heard of Black Friday or aren’t quite sure what the event is all about, we thought we’d explain why the concept has crossed the pond, and the history of the holiday!

This year, Black Friday is on the 29th November, and always usually lands on the last Friday of November, and as usual, you can expect to see deals a few weeks prior, so keeping an eye on emails and social media channels from your favourite brands mean you won’t miss out on all the great discounts!

Did you know? Black Friday is related to the US holiday, Thanksgiving. As this holiday falls on the fourth Thursday in November, the next Friday signifies the start of the Christmas season, and the day of Black Friday. The reason for this is that the day is usually celebrated as an unofficial holiday, so with many people off work, the shops would drop prices, usually for one day only, to begin the Christmas shopping period. This has been the case since 1952 in the US, and it wasn’t until a few years later that the term ‘Black Friday’ was used to describe the holiday. The term was said to come into popular use in the 1960’s, to mark the start of the shopping season, with the colour ‘black’ referring to stores moving from the ‘red’ to the ‘black’, highlighting when a company had gone from making a loss (red ink was used to showcase this) to a profit (this then changed to black). 

Since 2005, Black Friday has been the busiest shopping day of the year, but with the volume of Black Friday sales, and the length of time retailers stretch out their sale period, has meant this figure has changed in the past five years.

Following on from the growth of the concept in the US, it wasn’t until 2010 and 2013 that many retailers in the UK began realising the potential for the event, and began placing a bigger importance on Black Friday sales both in-store and online. Although not to the scale of the American shopping events, Black Friday in the UK is now already a massive success, and in 2014, the day began its reign as the peak pre-Christmas online sales day for retailers. 

Here at Love Leggings, we can announce that we will be providing up to 40% off selected products from our portfolio, and this will be our FIRST EVER sale, as we wouldn’t want our lovely customers to miss out! Be sure to keep an eye out on our social media channels here, and be sure to sign up to our email newsletter, as we may have an early-bird treat for you! If you want to check out our full range of leggings products ahead of the sale, be sure to visit the site here!

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