We’re here for plus size mannequins!

You’d think in 2019, we wouldn’t need to be discussing the inclusion of all body shapes in fashion advertising for both in-store and online promotions would you? But, here we are, less than six months until the new decade, doing just that.

The reason for these recent discussions have been brought on from the uproar caused from an article published just a few days ago by the Telegraph journalist Tanya Gold titled; “Obese mannequins are selling women a dangerous lie”. From that already controversial headline, you can understand why the majority of the UK are making their opinions known on social media.

The first thing that catches our eye from this title is the phrase “obese”. With the story hitting the headlines due to Nike’s recent decision to include plus size mannequins in their stores, a brand that promotes a healthy lifestyle through its sportswear, labelling the model as obese is a very bold statement to make, as being ‘healthy’ is not a ‘one size fits all’ ideal.

Thousands of plus size women in the UK look after themselves by eating the right foods, enjoying all forms of exercise regularly and that most importantly don’t fit the “healthy” ‘size 12’ shape that Tanya mentions in her piece. In fact, we’re sure that there are many size 12 women that themselves wouldn’t believe they were particularly ‘healthy’, but can happily walk into any shop and easily find clothes catered for them. 
 
With recent statistics stating that 45% of British women are a size 16 and above, it just goes to show that many fashion retailers are still behind the times when it comes to their plus size offering, if the inclusion of these styles of mannequins are still notable enough to hit the headlines. 
Since the launch of our brand, just six months ago in December 2018, we have always been very conscious to try and appeal to women of all ages, sizes and shapes. Our Everyday cotton range is available in sizes from a UK size 4-6 to a 28, something that as we continue to grow, we grow with us, offering an even wider range of options including different leg lengths, waists and sizes in our entire leggings offering. 

With nearly half of all British women fitting Tanya Gold’s criteria of a ‘hefty weight’, we, and we’re sure thousands upon thousands of women across the country, have something to say about this piece and are deeply offended by the unnecessary comments made. With both men and women dealing with plenty of issues and stresses in day to day life, we genuinely believe that walking into a shop or an online store and having representation from plus size people is 100% necessary and will always be something we as a brand stand by. 

Whatever Gold’s article may have done, it has definitely created even more of a buzz on the topic. We are so glad to hear that fashion brands are continuing to improve their plus size offering, and not do so as a token gesture, but understand that there are thousands of plus size women who live healthy lifestyles that need representation and premium clothing too! We’d really love to hear your thoughts on whether you agree or disagree with Tanya Gold’s piece, and we’d also be very interested to hear what you’d like to see from fashion brands in the future!

 

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